B2B Data • DMU Data
Not a database full of contacts.
The contacts that matter.
We identify the organizations within your target market and map the Decision Making Unit: the people involved in the purchase decision.
Positioning
Reaching the right person starts with the right data.
Buying an email list is easy. Knowing who to talk to is not. Vikingleads delivers targeted sales intelligence: you define the market, we identify the organizations and the people.
Possible data fields
- Company name
- Website
- Sector
- Location
- Company size
- Relevant decision-maker
- Job title
- Business email address
- Direct email address (where available)
- LinkedIn profile (where available)
- Other agreed company and contact fields
Availability per field differs per organization and market. We agree in advance which fields you'll receive.
Data hunting
We hunt down the right contacts ourselves
No purchased list, no public database. Every relevant decision-maker is backed by manual research.
01
Finding the right DMU ourselves
We identify the right Decision Making Units and their data ourselves. Per company, we map out who is involved in the purchase decision.
02
Time for quality
Sometimes it takes us a full week to uncover 1,000 contacts. That's deliberate: we're not after volume, we want to reach the right people.
03
Untapped decision-makers
These are people who have essentially never been approached, because they don't appear in public databases. That's why our campaigns are so effective.
1 tot 2 weken
Turnaround time
Per 1,000 manually researched contacts, depending on complexity.
~1.000
Contacts per research round
Not a bulk list, but vetted per relevant target audience.
3-5 DMU’ers
Average per organization
Economic buyer, user, influencer and gatekeeper mapped out.
85-92%
Quality score
Combination of the right role, a reachable email address and a matching industry.
Data quality
What makes a lead MQL-ready?
Every lead goes through four quality layers. Click a layer to see which fields and signals we collect — and why that's the difference between a contact list and an MQL.
Firmographics that define the market
Company name & legal form
Correct entity, no duplicate records
Website & industry
Online footprint validates sector classification
Location & region
Geographic relevance for sales reach
Company size
Headcount or revenue fits the ICP segment
Field availability differs per organization and market. We agree upfront on which layers and fields you need for MQL-ready leads.
I want MQLs for my sector
Choose your sector and instantly discover what MQL leads can deliver for your organization. We calculate the estimated investment, revenue opportunity and ROI based on your industry.
Difference
Contact list versus DMU data
The difference isn't in the number of records, but in the relevance of each record.
Generic contact list
- Volume as the starting point
- Generic info addresses
- Job titles without context
- No connection to your proposition
- Quickly outdated
Vikingleads DMU data
- Target audience as the starting point
- Personal contact details
- Roles within the purchase decision
- Built around your ideal customer profile
- Verified per campaign
Targeting
We find who you're looking for.
Worldwide, every industry, every job title. In a few seconds you'll see how we narrow the market down to the decision-makers who matter.
From global market to your DMU
No dials, no decision fatigue. We search globally across all countries, sectors and job titles — and distil that down to the 3 to 5 decision-makers per company that matter. Tell us who you're looking for, we do the rest.
Tell us who you're looking forFAQ
Questions about B2B data
Ready to have your target audience built?
Tell us which companies you want to reach. We deliver the companies, the DMU and the contact data.