Insights
What works in B2B outbound.
Our approach, spelled out. From the definition of an MQL to building an outbound campaign.
What is an MQL?
A clear definition of the Marketing Qualified Lead and why an open or click is never an MQL.
5 min readMQLMQL vs SQL: what is the difference?
Where does marketing end and sales begin? And who is responsible for what?
6 min readLead GenerationWhat does B2B lead generation cost?
The cost components behind outbound and how to determine a realistic cost per lead.
7 min readDMUWhat is a DMU?
The Decision Making Unit dissected: roles, influence and who to approach first.
6 min readProspectingHow do you find decision-makers within companies?
From job title to actual influence: a practical approach to DMU mapping.
8 min readMQLWhat does an MQL lead cost?
Which factors determine the price per MQL and how to calculate what an MQL is worth to you.
5 min readCold EmailCold email in the Netherlands
Tone, timing and care: what works in the Dutch business inbox.
7 min readOutbound SalesHow do you build an outbound sales campaign?
From ICP to sequence to follow-up, in eight concrete steps.
9 min readB2B DataBuying a B2B database: what should you look out for?
Why volume is rarely the problem and freshness almost always is.
6 min readGrowthOutsource lead generation or do it yourself?
A sober comparison between internal capacity and a managed outbound engine.
6 min readB2B DataManual data hunting: why we don't buy off-the-shelf lists
How we hunt companies and DMUs ourselves per campaign — and why that sometimes takes a week for 1,000 contacts.
7 min readDMUCustom DMU data: from company list to decision-maker
How we map the right roles per organization and which fields we collect.
7 min readOutbound SalesManaged email outreach: what we handle for you
Infrastructure, domains, deliverability, copy and monitoring — the full package behind a running campaign.
8 min readCold EmailEmail sequences that generate replies
Structure, timing and angles per role: this is what a sequence that generates MQLs looks like.
7 min readMQLFrom reply to MQL: qualification and handover
What happens between a positive reply and an MQL in your CRM — and why speed determines everything.
6 min readBenchmarksOpen rates and MQL rates: benchmarks from hundreds of campaigns
What percentages you can expect from well-targeted outbound — and why quality beats volume.
7 min readGrowthWhy sector-specific campaigns convert better
The same proposition works differently in logistics than in healthcare. How sector experience determines response.
6 min readB2B DataData quality and GDPR: how we run compliant outreach
Legitimate interest, verification and opt-outs: how business outreach stays careful and legally sound.
7 min readLead GenerationThe campaign intake: how we get started together
From ideal customer profile to MQL definition: what we establish in the intake before the first email goes out.
6 min readUitbestedenCold email uitbesteden: wanneer is het slim?
Wat je uitbesteedt, wat je zelf houdt en welke kosten, risico's en resultaten je realistisch mag verwachten.
8 min readUitbestedenSDR inhuren vs uitbesteden: de complete vergelijking
Kosten, opstarttijd, risico en resultaat van een eigen SDR naast een managed outbound engine.
9 min readUitbestedenLeadgeneratie bureau kiezen: 12 vragen die je moet stellen
De vragen die het verschil laten zien tussen een bureau dat volume levert en een partij die MQL's levert.
8 min readUitbestedenAppointment setting uitbesteden: afspraken of MQL's?
Waarom afrekenen op afspraken perverse prikkels geeft en wat een MQL-model daaraan verandert.
7 min readUitbestedenB2B leads kopen of zelf genereren?
Het verschil tussen een gekochte lijst, een gekochte lead en een lead die je zelf verdient.
7 min readUitbestedenWat kost een outbound bureau per maand?
De opbouw van een maandprijs: infrastructuur, data, uitvoering en de prijs per gekwalificeerde lead.
7 min readUitbestedenNo cure no pay leadgeneratie: kan dat echt?
Waarom volledig no cure no pay zelden werkt en hoe een hybride model het risico eerlijk verdeelt.
7 min readUitbestedenSales uitbesteden in B2B: wat wel en wat niet
De bovenkant van je funnel is uitbesteedbaar, het closen niet. Waar je de grens trekt en waarom.
7 min readUitbestedenLinkedIn leadgeneratie uitbesteden of e-mail?
Bereik, schaalbaarheid en kosten van LinkedIn-outreach naast cold email — en wanneer je ze combineert.
7 min readUitbestedenOutbound uitbesteden: checklist voor je tekent
Pilotduur, opzegtermijn, eigendom van data, MQL-definitie en rapportage: wat er in het contract hoort te staan.
8 min readWe create interest. You do the sales.
Tell us who you want to reach. We build the target audience, the DMU and the campaign — and deliver the MQLs to your sales team.