MQL Leads
MQL leads without doing your own prospecting.
We find the companies, map out the DMU, approach them and detect interest. As soon as a prospect shows demonstrable interest, the MQL goes straight to your sales team.
Gingerless B.V.
Match
94%
Contact
Sanne de Vries
Role
Commercial Director
Interest
“We're currently looking into this. Could you send more information?”
Campaign
SaaS NL — Q3
Status
MQL
Date
31 aug 2026
Definition
Lead, MQL or SQL?
Three terms that are often confused. This is how we define them.
01
Lead
Een contact in je doelgroep. Nog geen signaal van interesse. Alleen potentieel.
02
MQL
Een contact dat aantoonbare commerciële interesse toont én binnen de afgesproken criteria valt. Dit levert Vikingleads.
03
SQL
Een lead die door jouw salesteam is gekwalificeerd op budget, timing en behoefte. Dat gebeurt in jouw salesproces.
Qualification
When do we count something as an MQL?
Not on activity. Only on demonstrable commercial interest within the agreed target audience.
Not an MQL
- No response
- Only opened
- "Not interested"
- Out of office
- Unsubscribe
Is an MQL
- Positive commercial interest
- Request for information or a proposal
- Wants to discuss the solution
Process
The Viking Engine
Van doelmarkt tot geïnteresseerde prospect. Elke stap is expliciet, meetbaar en vooraf afgesproken.
- 01Market
Market
Bepaal het ideale klantprofiel.
- 02Companies
Bedrijven
Identificeer organisaties die aan de criteria voldoen.
- 03DMU
DMU
Vind de relevante beslissers binnen die organisaties.
- 04Data
Contactdata
Verrijk profielen met beschikbare zakelijke en directe contactgegevens.
- 05Outreach
Outreach
Start gepersonaliseerde e-mailsequenties.
- 06Response
Reactie
Monitor en beoordeel alle reacties.
- 07Interest
Interest
Herken aantoonbare commerciële intentie.
- 08MQL
MQL
Toets de prospect aan de vooraf afgesproken criteria.
- 09Handover
Your sales team
Zet de MQL direct door naar sales.
Pricing
What does an MQL cost?
Managed Outreach works with €299 per month plus a pre-agreed amount per delivered MQL. That price differs per target market, industry, target audience, DMU, complexity and country — which is why we don't quote a standard rate.
Delivery
Every MQL includes the company, the contact person, their role, the reply that shows interest, the campaign and the date. Delivery is by email by default; other routes such as CRM or webhook are possible depending on your setup.
We agree on the qualification criteria before the campaign starts. If a lead falls outside the target audience or lacks commercial interest, it is not an MQL and we don't invoice it.
FAQ
Questions about MQL leads
Calculate your MQL campaign.
Know what an MQL is worth to you and what a realistic monthly inflow looks like.