Lead generation • SaaS
Lead generation for SaaS companies
Software companies sell to a DMU made up of multiple people: commercial, operational and technical. We map the full DMU and start outreach with the people who own the budget and the problem.
Typical DMU
- Commercial Director
- Head of Sales
- Operations Manager
- CTO
- Founder
What we often hear
- Founder-led sales doesn't scale with the growth target
- Inbound delivers too little volume in a niche market
- The sales team spends more time prospecting than having conversations
Our approach
- Positioning around one concrete operational problem instead of feature lists
- Segmenting by tech stack and company size instead of just industry code
- Separate sequences for the economic buyer and the user within the same DMU
Indicative target market
3.842
companies
Indicative DMU
5.916
relevant contacts
Demo data
Approach
This is how we build a campaign in saas
Defining the target audience, mapping the DMU, verifying contact data, writing sequences, monitoring replies and handing off the MQL directly to your sales team.
FAQ
Questions about lead generation in saas
We create interest. You do the sales.
Tell us who you want to reach. We build the target audience, the DMU and the campaign — and deliver the MQLs to your sales team.