About ADO Den Haag
ADO Den Haag is the professional football club of The Hague, with a rich history and a business market of sponsors and relations in the region.
adodenhaag.nl/nl/- Service
- Managed Outreach
- Market
- Regio Den Haag
- Focus
- DMU + Email Outreach + MQL
The challenge
The commercial department of a professional football club is compact and, during the season, has its hands full with existing sponsors, matchday experience and events. As a result, new business relations mainly came from its own network.
Our approach
We mapped the business market in the The Hague region and approached, per company, the owner or commercial manager who decides on sponsoring.
- Selection of regional entrepreneurs who fit the club atmosphere.
- Messaging based on experience and business networking, not on sponsorship packages.
- Every interested entrepreneur was passed directly to the club.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Time
No searching during the season
The selecting and approaching is entirely outsourced from the club.
Focus
Only warm conversations
The club talks to entrepreneurs who have already shown interest.
Continuity
Even outside the football rhythm
The inflow continues during the summer and winter break.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Time
No searching during the season
The selecting and approaching is entirely outsourced from the club.
Focus
Only warm conversations
The club talks to entrepreneurs who have already shown interest.
Continuity
Even outside the football rhythm
The inflow continues during the summer and winter break.
Why ADO Den Haag chooses Vikingleads
Regional precision
The selection aligns with entrepreneurs who fit the club.
Only genuine interest
No cold companies are approached by the club.
It keeps running
New interest keeps coming in even during busy matchdays.
How the collaboration grew
- 01
It started with the business market in the The Hague region.
- 02
The first campaigns generated structural sponsor interest.
- 03
The targeting was sharpened on suitable company profiles.
- 04
Outbound became a fixed part of the commercial strategy.
From cold market to warm interest.
Vikingleads takes care of targeting, DMU data, outreach and initial interest. As a result, ADO Den Haag's commercial department can focus on entrepreneurs who already have a reason for a conversation.
Avg. open rate
MQL rate
Want campaign results like ADO Den Haag?
ADO Den Haag achieved 76,3%% average opens and 11,2%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your sport & sponsoring-market.
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