Case — Financial services
Alpina Groep
Building financial security together.
About Alpina Groep
Alpina Groep is a family of collaborating financial services providers. With sixteen brands in insurance, mortgages, real estate agency, pensions and absence management, the group offers security and choice to private and business customers in the Netherlands and Belgium.
www.alpinagroup.com- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
Alpina Groep also grows via partners, intermediaries and business clients. That market is broad, and relationships often arise through the existing network. A structured channel was missing to proactively reach the right decision-makers on insurance, mortgage and pension matters.
Our approach
We selected business profiles for which financial services are relevant and approached, per organization, the role that decides on insurance, pensions, mortgages or absence management.
- Segmentation on company size, sector and signals that fit Alpina's brands.
- Messaging based on financial security and collaboration, not on a single product.
- Interest was qualified on the specific issue before the MQL was handed over.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
The right financial decision-maker
Conversations start with the role that decides on insurance, pensions or mortgages.
Time
Commercial pressure off the primary process
The approach to new business relationships runs outside the advisory organization.
Continuity
Structural inflow
New collaboration opportunities arise continuously, independent of the network.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
The right financial decision-maker
Conversations start with the role that decides on insurance, pensions or mortgages.
Time
Commercial pressure off the primary process
The approach to new business relationships runs outside the advisory organization.
Continuity
Structural inflow
New collaboration opportunities arise continuously, independent of the network.
Why Alpina Groep chooses Vikingleads
Sector expertise
The tone matches the care that financial decision-makers expect.
Only serious opportunities
It is only passed on when there is genuine interest in a financial issue.
It keeps running
Inflow does not depend on available sales time or seasonal pressure.
How the collaboration grew
- 01
It started with business profiles in one region where financial services are relevant.
- 02
The first campaigns showed which sectors and roles responded most strongly.
- 03
The target group was broadened to additional segments that fit Alpina's brands.
- 04
Outbound became a fixed channel alongside network and intermediaries.
From cold market to warm interest.
Vikingleads handles targeting, DMU data, outreach and initial interest. This allows Alpina Groep to focus on advice and brand development, while new business collaborations arise structurally.
Avg. open rate
MQL rate
Want campaign results like Alpina Groep?
Alpina Groep achieved 69,7%% average opens and 10,3%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your financial services-market.
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