Case — Construction
BPI
Strong in construction and project fit-out.
About BPI
BPI supplies products and services for the construction and installation sector, focusing on contractors, developers and project fit-out companies.
www.bpiservices.eu- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
In construction, decisions run through estimators, buyers and project managers — differently for each project. The commercial opportunity lies in timing: being reachable at the moment a project enters the estimation phase.
Our approach
We selected contractors and developers with ongoing projects and identified, per organisation, the role that decides on material and partner selection.
- Selection based on project type and size instead of generic industry lists.
- Message built around project security and delivery reliability.
- Only organisations with an active estimation need were handed over.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
Directly with the project decision-maker
Sales talks to the role that decides during the estimation phase.
Time
No cold rounds of office visits
Initial interest is already demonstrated before the conversation begins.
Data
Visibility into active projects
There is sharper insight into where the commercial opportunities lie.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
Directly with the project decision-maker
Sales talks to the role that decides during the estimation phase.
Time
No cold rounds of office visits
Initial interest is already demonstrated before the conversation begins.
Data
Visibility into active projects
There is sharper insight into where the commercial opportunities lie.
Why BPI chooses Vikingleads
Sharp project selection
The campaign focuses on organisations with ongoing projects.
The right role
The estimator, buyer or project manager is known in advance.
It keeps running
Even during busy construction periods, the inflow keeps going.
How the collaboration grew
- 01
It started with contractors in one project segment.
- 02
The first campaigns showed which roles responded fastest.
- 03
The targeting was broadened to developers and installers.
- 04
Outbound became a permanent addition to existing relationship management.
From cold market to warm interest.
Vikingleads takes care of targeting, DMU data, outreach and initial interest. This gets BPI to the table on projects where the decision-maker is already involved.
Avg. open rate
MQL rate
Want campaign results like BPI?
BPI achieved 67,5%% average opens and 8,2%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your construction-market.
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