Case — Foodservice
Cafe Salento
Coffee machines and coffee for workplaces and hospitality.
About Cafe Salento
Cafe Salento supplies coffee machines and coffee to companies, offices and hospitality businesses. The focus is on quality, service and taking work off the customer's hands — from advice to maintenance.
www.cafesalento.nl- Service
- Managed Outreach
- Market
- Regio Amsterdam
- Focus
- DMU + Email Outreach + MQL
The challenge
Cafe Salento wanted to grow with B2B customers looking for coffee solutions for offices or hospitality. The right decision-makers — facility managers, hospitality operators and purchasing managers — are hard to reach, and sales had no time to continuously do their own prospecting.
Our approach
We mapped out organisations that purchase or are reconsidering coffee solutions, and approached the role responsible for facilities, purchasing or operations.
- Selection based on company size, location and segment where coffee provisioning is relevant.
- Message focused on quality, service and reducing hassle around coffee.
- Every interested prospect was passed directly to the sales department.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Time
No acquisition after closing time
Approaching potential B2B customers happens outside the organisation.
Focus
Only serious buyers
The conversation starts with companies that actively show interest in coffee solutions.
Continuity
Continuous new requests
Even in busy periods, the B2B inflow keeps going.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Time
No acquisition after closing time
Approaching potential B2B customers happens outside the organisation.
Focus
Only serious buyers
The conversation starts with companies that actively show interest in coffee solutions.
Continuity
Continuous new requests
Even in busy periods, the B2B inflow keeps going.
Why Cafe Salento chooses Vikingleads
Sharp targeting
The selection focuses on companies that actually purchase coffee solutions.
Only genuine interest
No cold companies are called.
It keeps running
Even during peak periods, new B2B interest keeps coming in.
How the collaboration grew
- 01
It started with companies in the immediate region that purchase coffee on-site.
- 02
The first campaigns immediately generated interest in coffee machines and coffee subscriptions.
- 03
Targeting was sharpened towards profiles with a recurring purchasing need.
- 04
Outbound became a steady source of B2B leads for Cafe Salento.
From cold market to warm interest.
Vikingleads handles targeting, DMU data, outreach and initial interest. This lets Cafe Salento focus on advice, delivery and service, while new B2B opportunities come in structurally.
Avg. open rate
MQL rate
Want campaign results like Cafe Salento?
Cafe Salento achieved 71,2%% average opens and 9,4%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your foodservice-market.
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