Case — Recruitment
Careermaker
The right people in the right place.
About Careermaker
Careermaker is a staffing and secondment organisation that helps companies with flexible workers and permanent placements, with strong regional roots.
careermaker.nl- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
The staffing market is crowded and price-driven. Finding new clients themselves cost recruiters time that was better spent on candidates and existing clients. There was a need for a structural inflow of clients with a genuine staffing need.
Our approach
We selected companies with a demonstrable need for flexible staff and approached only the operations or HR manager who decides on staffing.
- Selection based on sectors with structural scarcity and seasonal peaks.
- Message based on capacity assurance, not on rates.
- Only companies with a current vacancy need were handed over as MQLs.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
Clients with a genuine need
Recruiters talk to companies that are looking for capacity right now.
Time
Recruiters stay focused on their core work
Searching and initial outreach are handled outside the team.
Continuity
Continuous inflow
New clients keep coming in even during busy periods.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
Clients with a genuine need
Recruiters talk to companies that are looking for capacity right now.
Time
Recruiters stay focused on their core work
Searching and initial outreach are handled outside the team.
Continuity
Continuous inflow
New clients keep coming in even during busy periods.
Why Careermaker chooses Vikingleads
Sharp selection
The campaign reaches companies with a current staffing need.
Only relevant interest
No time wasted on companies without an assignment.
It keeps running
The inflow does not depend on recruiters' schedules.
How the collaboration grew
- 01
It started with a few sectors with structural staff shortages.
- 02
The first campaigns showed which roles responded fastest.
- 03
The target group was expanded to additional regions.
- 04
Outbound became a fixed pillar of the commercial approach.
From cold market to warm interest.
Vikingleads takes care of targeting, DMU data, outreach and initial interest. As a result, Careermaker talks to clients who have already indicated they are looking for capacity.
Avg. open rate
MQL rate
Want campaign results like Careermaker?
Careermaker achieved 68,3%% average opens and 11,6%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your recruitment-market.
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