About Chathands
Chathands is a digital contact center that takes care of organizations across all digital channels, with a strong focus on live chat. Chathands also helps organizations implement software solutions and training.
www.chathands.com- Service
- Managed Outreach
- Market
- Nederland en België
- Focus
- DMU + Email Outreach + MQL
The challenge
Outsourcing live chat is a decision that can sit with marketing, e-commerce or customer service. Without clear DMU data, the message regularly landed with the wrong role and the lead flow stayed irregular.
Our approach
We mapped out, per organization, who is responsible for customer contact and aimed the campaign at that specific profile.
- DMU mapping across marketing, e-commerce and customer contact roles.
- Messaging around availability and conversion rather than a service description.
- Responses classified by concrete outsourcing question.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
The right role at the table
The campaign reaches the person who actually decides on customer contact.
Continuity
Constant inflow
New interest keeps coming in continuously, even during busy periods.
Schaal
Testing new segments
Additional target audiences could be tested without expanding the sales team.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
The right role at the table
The campaign reaches the person who actually decides on customer contact.
Continuity
Constant inflow
New interest keeps coming in continuously, even during busy periods.
Schaal
Testing new segments
Additional target audiences could be tested without expanding the sales team.
Why Chathands chooses Vikingleads
Clear DMU
The right decision-maker is identified in advance.
Relevant conversations
Only companies with a customer contact question get through.
It keeps running
Outbound keeps running alongside the in-house team.
How the collaboration grew
- 01
It started with one target audience within e-commerce.
- 02
The first campaigns provided insight into the most responsive roles.
- 03
New DMU profiles were added to the selection.
- 04
Outbound became a fixed channel in the commercial approach.
From cold market to warm interest.
Vikingleads takes care of targeting, DMU data, outreach and initial interest. As a result, Chathands speaks with organizations where the customer contact question is already on the table.
Avg. open rate
MQL rate
Want campaign results like Chathands?
Chathands achieved 85%% average opens and 4,77%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your klantcontact-market.
Prefer direct contact? Email us or schedule a call.