Case — Media & Communication
Clipit
Get a grip on your media impact.
About Clipit
Clipit is a media monitoring platform that helps organisations track publicity, analyse it and manage reputation, ranging from government bodies to commercial organisations.
clipit.nl- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
For many organisations, media monitoring is a latent need: it only becomes urgent after an incident. The challenge was to reach communication managers before that moment, with a message that invites conversation instead of putting them off.
Our approach
For each organisation we mapped out the communication or management lead, and opened with reputation issues that are recognisable to that role.
- Selection based on organisations with high public visibility.
- Messaging built around reputation control, not tool features.
- Responses were qualified against a concrete monitoring need.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
The right decision-maker at the table
Conversations start with the role that decides on communication policy.
Time
No educational cold conversations
Initial interest and context are already established before sales gets involved.
Continuity
Predictable inflow
New conversations arise in a structured way instead of after incidents.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
The right decision-maker at the table
Conversations start with the role that decides on communication policy.
Time
No educational cold conversations
Initial interest and context are already established before sales gets involved.
Continuity
Predictable inflow
New conversations arise in a structured way instead of after incidents.
Why Clipit chooses Vikingleads
The right DMU
The communication manager is identified in advance.
Recognizable message
The outreach connects with what occupies that role on a daily basis.
It runs continuously
The inflow does not depend on chance or timing.
How the collaboration grew
- 01
It started with publicly visible organisations.
- 02
The first campaigns showed which roles responded most strongly.
- 03
The messaging was further refined around reputation issues.
- 04
Outbound became a steady source of new commercial conversations.
From cold market to warm interest.
Vikingleads delivers targeting, DMU data, outreach and initial interest. This means Clipit talks to organisations where the reputation issue is already alive and the decision-maker is already at the table.
Avg. open rate
MQL rate
Want campaign results like Clipit?
Clipit achieved 64,9%% average opens and 9,8%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your media & communication-market.
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