About Deity
Deity is a start-up founded by passionate tech entrepreneurs. Deity focuses on the development, optimisation and delivery of e-commerce, with a focus on growth strategies for the world's most recognisable brands.
deity.io- Service
- Managed Outreach
- Market
- Nederland en internationaal
- Focus
- DMU + Email Outreach + MQL
The challenge
As a tech-driven scale-up, the focus was on product and delivery. New business depended on the founders' network and on partnerships. A predictable channel to structurally reach e-commerce decision-makers was missing.
Our approach
We defined the e-commerce market based on platform maturity and identified both the commercial and technical decision-maker per organisation.
- DMU mapped across two roles: e-commerce lead and tech decision-maker.
- Messaging built around a concrete growth question rather than a technical pitch.
- Responses were analysed for buying signals before being handed over as MQL.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Voorspelbaarheid
Less dependent on the network
New conversations come from a structured process instead of chance.
Data
Visibility into the market
The company has better insight into which e-commerce companies fall within the target group.
Focus
Time for product
The team can stay focused on delivery while acquisition keeps running.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Voorspelbaarheid
Less dependent on the network
New conversations come from a structured process instead of chance.
Data
Visibility into the market
The company has better insight into which e-commerce companies fall within the target group.
Focus
Time for product
The team can stay focused on delivery while acquisition keeps running.
Why Deity chooses Vikingleads
They know the market
The targeting matches the type of brand Deity wants to work with.
Only genuine interest
A handover only happens once there is a commercial signal.
It runs continuously
Acquisition doesn't stop when projects demand all the attention.
How the collaboration grew
- 01
It started with one sharply defined e-commerce segment.
- 02
The first campaigns made clear which role responded fastest.
- 03
Messaging was further sharpened around that buying signal.
- 04
Outbound became a fixed channel alongside partnerships and network.
From cold market to warm interest.
Vikingleads delivers the targeting, DMU data, outreach and initial interest. As a result, Deity doesn't start from scratch and the team speaks with e-commerce companies that already have a reason for a conversation.
Avg. open rate
MQL rate
Want campaign results like Deity?
Deity achieved 64,60%% average opens and 7,20%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your e-commerce-market.
Prefer direct contact? Email us or schedule a call.