Case — Recruitment
ErasmusTalent
A platform for students, starters and young professionals
About ErasmusTalent
ErasmusTalent is an online career platform that offers free activities to students, starters and young professionals at university/university-of-applied-sciences level, and facilitates contact with future employers, with guidance in the form of career advice.
www.erasmustalent.nl- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
A platform is only valuable once both sides of the market are filled. The employer side needed to be built broadly and continuously, while the team was mainly busy with students, events and content. Prospecting themselves did not fit that agenda.
Our approach
We built a continuous campaign towards employers, with the recruitment and HR decision-maker per organisation as the point of contact.
- Target audience segmentation by employer type and hiring need for starters.
- Message focused on access to young talent, not on platform features.
- Interest was passed directly to the team, so follow-up could happen quickly.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Schaal
Market-wide reach
New employer target groups could be tested without expanding the team.
Continuity
Continuous inflow
The employer side keeps growing even when the team is busy with events and students.
Focus
Conversations instead of searching
The team talks to employers who already showed interest in collaborating.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Schaal
Market-wide reach
New employer target groups could be tested without expanding the team.
Continuity
Continuous inflow
The employer side keeps growing even when the team is busy with events and students.
Focus
Conversations instead of searching
The team talks to employers who already showed interest in collaborating.
Why ErasmusTalent chooses Vikingleads
They understand the target audience
The selection focuses on employers who actually hire starters.
Relevance over volume
The team doesn't have to work through cold contacts.
It keeps running
Even in busy periods, the employer inflow keeps going.
How the collaboration grew
- 01
It started with one clear employer target group.
- 02
The first campaigns showed which sectors responded most strongly.
- 03
Targeting was broadened to additional employer profiles.
- 04
Outbound became the steady engine behind the platform's employer side.
From cold market to warm interest.
Vikingleads handles targeting, DMU data, outreach and initial interest for the employer side. ErasmusTalent can therefore focus entirely on the platform, events and following up with employers who have shown concrete interest.
Avg. open rate
MQL rate
Want campaign results like ErasmusTalent?
ErasmusTalent achieved 64%% average opens and 11,30%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your recruitment-market.
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