About ForYouMedia
ForYouMedia is a full-service content marketing agency in Groningen. Their mission is to contribute to the success of local businesses through the creation and distribution of relevant content: websites, social media, blog articles, magazines, brand passports and success stories.
www.foryoumedia.nl- Service
- Managed Outreach
- Market
- Noord-Nederland
- Focus
- DMU + Email Outreach + MQL
The challenge
An agency busy with client work rarely gets around to its own acquisition. New assignments came mainly through existing relationships, meaning inflow depended on how busy the team was.
Our approach
We built a continuous campaign aimed at regional entrepreneurs and marketing managers, with a message that matched the agency's own story.
- Regional selection based on company profile and marketing maturity.
- Personal, narrative messaging in the agency's own style.
- Interest was forwarded immediately so follow-up could happen alongside client work.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Continuity
Acquisition during client work
Inflow doesn't stop when the team is deep in projects.
Time
No in-house prospecting
Targeting, data and first contact are handled outside the agency.
Focus
Conversations with interested parties
The agency talks to entrepreneurs who have already responded.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Continuity
Acquisition during client work
Inflow doesn't stop when the team is deep in projects.
Time
No in-house prospecting
Targeting, data and first contact are handled outside the agency.
Focus
Conversations with interested parties
The agency talks to entrepreneurs who have already responded.
Why ForYouMedia chooses Vikingleads
Regional knowledge
The selection fits the agency's local market.
Own tone of voice
The messaging matches how the agency itself communicates.
It keeps going
Acquisition continues even during peak busy periods.
How the collaboration grew
- 01
It started with the regional entrepreneurial market.
- 02
The first campaigns achieved strong reach within that target audience.
- 03
Targeting was further refined toward matching company profiles.
- 04
Outbound became a fixed complement to the existing network.
From cold market to warm interest.
Vikingleads handles targeting, DMU data, outreach and initial interest. ForYouMedia doesn't have to start from scratch and can focus on entrepreneurs with a concrete reason for a conversation.
Avg. open rate
MQL rate
Want campaign results like ForYouMedia?
ForYouMedia achieved 92%% average opens and 3,83%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your marketing-market.
Prefer direct contact? Email us or schedule a call.