About Imagine People
Imagine People has been an established name in the video production world since 2007, with a constant focus on video production and animation: brand origin videos, company pitches, animated drawings, recruitment videos and custom work.
www.imaginepeople.nl- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
Video production is purchased at the moment a project comes up. The challenge was to be structurally present with marketing and communications managers, instead of waiting for a request.
Our approach
We aimed the campaign at organizations with a demonstrable content need and approached the marketing or communications lead.
- Selection of organizations with active brand and recruitment communication.
- Messaging around a concrete content question rather than a portfolio pitch.
- Only requests with a real project were forwarded as MQLs.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Zichtbaarheid
Present at the right moment
The target audience is reached structurally instead of incidentally.
Focus
Projects, not cold names
Conversations start with organizations that have a concrete content question.
Time
Production over prospecting
The team stays focused on production while acquisition keeps running.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Zichtbaarheid
Present at the right moment
The target audience is reached structurally instead of incidentally.
Focus
Projects, not cold names
Conversations start with organizations that have a concrete content question.
Time
Production over prospecting
The team stays focused on production while acquisition keeps running.
Why Imagine People chooses Vikingleads
Reach with the right role
The campaign lands with marketing and communications.
Concrete reason
It's only forwarded when there's a real project request.
Continuous presence
The market is approached structurally.
How the collaboration grew
- 01
It started with one target audience of marketing managers.
- 02
The first campaigns showed an exceptionally high reach.
- 03
The message was sharpened around the most requested video types.
- 04
Outbound became a fixed source of new project requests.
From cold market to warm interest.
Vikingleads delivers targeting, DMU data, outreach and initial interest. Imagine People speaks with organizations that at that moment actually have a video question.
Avg. open rate
MQL rate
Want campaign results like Imagine People?
Imagine People achieved 98,6%% average opens and 3,25%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your videoproductie-market.
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