About ITSD
ITSD provides management and support of IT environments for SMEs, from workplace management to complete infrastructure, with a focus on continuity and availability.
- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
Managed IT is a market of trust and contract expiry. Companies rarely switch without a reason — usually frustration with their current provider. Reaching those companies at the right moment requires sustained visibility.
Our approach
We selected SME organisations within the ideal profile and approached the management or operational manager who decides on IT policy.
- Selection based on company size and IT dependency rather than industry.
- Messaging based on continuity and availability, not on technology.
- Qualification on a concrete management issue before handover.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Timing
Visible at switching moments
The relationship is built before frustration turns into action.
Focus
Straight to the IT decision-maker
Conversations start with the role that decides on management.
Continuity
Steady inflow of conversations
New opportunities arise structurally instead of by chance.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Timing
Visible at switching moments
The relationship is built before frustration turns into action.
Focus
Straight to the IT decision-maker
Conversations start with the role that decides on management.
Continuity
Steady inflow of conversations
New opportunities arise structurally instead of by chance.
Why ITSD chooses Vikingleads
Sharp target audience
The campaign reaches organisations where IT is truly critical.
No cold conversations
Only companies with a concrete issue get through.
It runs continuously
The inflow does not depend on the company's own network.
How the collaboration grew
- 01
It started with SME organisations with clear IT dependency.
- 02
The first campaigns showed which profiles responded fastest.
- 03
The targeting was sharpened on signals of a likely switch.
- 04
Outbound became a fixed channel alongside existing referrals.
From cold market to warm interest.
Vikingleads provides targeting, DMU data, outreach and initial interest. As a result, ITSD is present at companies right when IT management is being reconsidered.
Avg. open rate
MQL rate
Want campaign results like ITSD?
ITSD achieved 63,6%% average opens and 8,8%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your it services-market.
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