Case — Technology
Kyocera
Document solutions for the modern workplace.
About Kyocera
Kyocera delivers print, scan and document solutions to SMEs and large enterprises, with a focus on reliability and total cost of ownership.
www.kyoceradocumentsolutions.nl/nl.html- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
Print and document management is a contractual market: organizations only look around again when a contract expires. Whoever isn't visible then misses the opportunity. The challenge was to be present with the right decision-maker before that expiry moment.
Our approach
We segmented the market by organization profile and approached the facility or IT manager who decides on document management.
- Selection of organizations with relevant document intensity.
- Messaging based on management costs and reliability, not on equipment.
- Qualification on contract or renewal need before handover.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Timing
Present around contract moments
The relationship is established before the organization chooses again.
Focus
The right decision-maker
Facility or IT is identified in advance.
Continuity
Continuous pipeline
New conversations arise independent of campaign moments.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Timing
Present around contract moments
The relationship is established before the organization chooses again.
Focus
The right decision-maker
Facility or IT is identified in advance.
Continuity
Continuous pipeline
New conversations arise independent of campaign moments.
Why Kyocera chooses Vikingleads
Sharp segmentation
The campaign reaches organizations where document management really matters.
Quality over volume
Only concrete renewal needs get through.
It runs continuously
The pipeline does not depend on trade fairs or events.
How the collaboration grew
- 01
It started with one organization profile with high document intensity.
- 02
The first campaigns showed which decision-makers responded fastest.
- 03
The target group was broadened to additional segments.
- 04
Outbound became a fixed addition to the dealer network.
From cold market to warm interest.
Vikingleads delivers targeting, DMU data, outreach and initial interest. This means Kyocera is present with organizations before the contract moment falls due.
Avg. open rate
MQL rate
Want campaign results like Kyocera?
Kyocera achieved 62,8%% average opens and 7,9%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your technology-market.
Prefer direct contact? Email us or schedule a call.