Case — Financial services
Lingedael Corporate Finance
Discreet and expert advice on company acquisitions
About Lingedael Corporate Finance
Lingedael Corporate Finance provides high-quality corporate finance services. They guide company acquisitions and everything involved.
www.lingedael.nl- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
Acquisition trajectories require trust and timing. The target audience consists of owners and managing directors who you won't reach with a standard approach. Searching and approaching them yourself costs advisors time that's better spent in conversations.
Our approach
We selected companies within the acquisition profile and approached only the owner or managing director, with a tone fitting a confidential topic.
- Selection based on company profile, size and ownership structure.
- Understated, personal messaging without commercial pressure.
- Only serious, substantive interest was passed on to the advisors.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Time
Advisors advise
Searching and approaching are handled outside the team; the advisors hold the conversations.
Focus
Only relevant owners
The conversation starts with entrepreneurs who recognize the topic.
Discretion
Fitting approach
The tone of the campaign matches the sensitivity of the topic.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Time
Advisors advise
Searching and approaching are handled outside the team; the advisors hold the conversations.
Focus
Only relevant owners
The conversation starts with entrepreneurs who recognize the topic.
Discretion
Fitting approach
The tone of the campaign matches the sensitivity of the topic.
Why Lingedael Corporate Finance chooses Vikingleads
Fitting tone
The approach fits a confidential topic.
The right role
Only owners and managing directors are approached.
Continuous process
New interest comes in alongside ongoing trajectories.
How the collaboration grew
- 01
It started with one acquisition profile within a defined market.
- 02
The first campaigns showed which entrepreneur profiles were open to a conversation.
- 03
The selection was refined based on that response.
- 04
Outbound became a permanent part of acquisition.
From cold market to warm interest.
Vikingleads handles targeting, DMU data, outreach and initial interest. Lingedael's advisors spend their time on conversations with owners who have themselves indicated they are open to exploring options.
Avg. open rate
MQL rate
Want campaign results like Lingedael Corporate Finance?
Lingedael Corporate Finance achieved 83,1%% average opens and 8,13%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your financial services-market.
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