Case — Telematica
MyFMS
Always a live overview of your vehicles, equipment and people
About MyFMS
MyFMS is a telematics solution that works fast, securely and modularly. With MyFMS, trips can be registered and viewed, both with a business and a private vehicle, without any hardware installation.
www.myfms.com- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
The proposition is strong, but requires explanation to the right role within an organization. Without targeted DMU data, the story too often landed with someone who wasn't the decision-maker, wasting commercial time.
Our approach
We focused the campaign on organizations with a demonstrable need for trip registration and approached only the role that decides on fleet policy.
- Tight DMU selection per organization instead of general company mailboxes.
- Message centered on administrative burden and overview, not on technology.
- Qualification on a concrete issue before the lead was handed over.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
Conversations that matter
Sales speaks with the decision-maker who has a concrete registration issue.
Time
Less prospecting
Targeting, data and first contact sit outside the sales team.
Data
Market insight
There is a sharper view of which organizations fall within the profile.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
Conversations that matter
Sales speaks with the decision-maker who has a concrete registration issue.
Time
Less prospecting
Targeting, data and first contact sit outside the sales team.
Data
Market insight
There is a sharper view of which organizations fall within the profile.
Why MyFMS chooses Vikingleads
Sharp targeting
The campaign reaches exactly the organizations with a registration need.
Quality over quantity
Only companies with a real issue get through.
It runs continuously
The inflow is not dependent on available sales time.
How the collaboration grew
- 01
It started with one clearly defined segment.
- 02
The first campaigns showed a high degree of recognition within the target audience.
- 03
The targeting was further refined based on those profiles.
- 04
Outbound became a steady source of new commercial conversations.
From cold market to warm interest.
Vikingleads delivers targeting, DMU data, outreach and initial interest. As a result, MyFMS only speaks with organizations where the issue is relevant and the right role is already at the table.
Avg. open rate
MQL rate
Want campaign results like MyFMS?
MyFMS achieved 63,77%% average opens and 29,00%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your telematica-market.
Prefer direct contact? Email us or schedule a call.