About MyPUP
MyPUP delivers smart-locker and parcel solutions for offices and real estate, organizing workplace delivery centrally and efficiently.
www.my-pup.com/nl- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
The decision on parcel solutions is fragmented: facility, real estate management and housing all have a say. Without sharp DMU selection, the message got lost within the organization.
Our approach
We mapped the full DMU per organization and approached the role that decides on housing and workplace facilities.
- Selection of office real estate and multi-tenant locations.
- Message based on employee convenience and delivery pressure, not on hardware.
- Only organizations with a recognizable parcel issue were handed over.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
Straight to the housing decision-maker
Conversations start with the role that decides on the workplace.
Time
No wasted conversations
The initial interest is already tested before sales gets involved.
Data
Insight into the real estate landscape
There is sharper insight into which locations fall within the profile.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
Straight to the housing decision-maker
Conversations start with the role that decides on the workplace.
Time
No wasted conversations
The initial interest is already tested before sales gets involved.
Data
Insight into the real estate landscape
There is sharper insight into which locations fall within the profile.
Why MyPUP chooses Vikingleads
Full DMU
The right combination of decision-makers is known in advance.
Recognizable message
The outreach connects with daily delivery friction.
It keeps running
Inflow does not depend on partner trajectories.
How the collaboration grew
- 01
It started with multi-tenant office locations.
- 02
The first campaigns showed which real estate profiles responded.
- 03
Targeting was broadened to corporates and campuses.
- 04
Outbound became a fixed channel alongside real estate partners.
From cold market to warm interest.
Vikingleads takes care of targeting, DMU data, outreach and initial interest. This lets MyPUP speak to real estate decision-makers where the parcel issue is already visible.
Avg. open rate
MQL rate
Want campaign results like MyPUP?
MyPUP achieved 65,3%% average opens and 9,1%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your logistics-market.
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