Case — Transport
Overwijk
Reliable passenger transport, every day again.
About Overwijk
Overwijk is a family business in passenger transport that transports companies, schools and organisations with its own vehicles and drivers, from daily transport to group transport.
- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
Group and corporate transport is often booked ad hoc with whoever happens to be known. The challenge was to be structurally visible at organisations with a recurring transport need, instead of waiting for one-off requests.
Our approach
We selected organisations with a recurring transport need and approached the facility or operations manager who decides on transport.
- Selection based on a recurring transport pattern rather than incidental assignments.
- Message based on reliability and taking work off their hands, not on rates.
- Only organisations with a structural need were handed over as an MQL.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
Organisations with recurring demand
Conversations are about structural transport solutions, not one-off rides.
Time
No cold acquisition
Initial interest has already been tested before the conversation starts.
Continuity
Continuous inflow
New contracts arise in a structured way alongside existing work.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
Organisations with recurring demand
Conversations are about structural transport solutions, not one-off rides.
Time
No cold acquisition
Initial interest has already been tested before the conversation starts.
Continuity
Continuous inflow
New contracts arise in a structured way alongside existing work.
Why Overwijk chooses Vikingleads
Sharp selection
The campaign targets recurring transport needs.
Only serious requests
No time is wasted on one-off rides.
It keeps running
The inflow does not depend on chance requests.
How the collaboration grew
- 01
It started with organisations with a weekly transport pattern.
- 02
The first campaigns showed which sectors responded most strongly.
- 03
The targeting was expanded to additional transport profiles.
- 04
Outbound became a fixed source of new recurring assignments.
From cold market to warm interest.
Vikingleads takes care of targeting, DMU data, outreach and initial interest. As a result, Overwijk is structurally building a base of recurring transport assignments.
Avg. open rate
MQL rate
Want campaign results like Overwijk?
Overwijk achieved 70,9%% average opens and 10,7%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your transport-market.
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