About Rooftop Energy
Since 2012, Rooftop Energy has been taking work off organizations' hands by installing and financing solar farms on (commercial) rooftops larger than 3,000 m². Rooftop Energy helps organizations prepare, realize and manage a solar farm.
rooftopenergy.nl- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
The target group is small and very specific: organizations with their own roof of 3,000 m² or more. Every miss costs time, because without property ownership and roof surface, a conversation is pointless.
Our approach
We pre-filtered on property ownership and roof surface and approached only the management or facility contact of those organizations.
- Strict selection criteria on ownership and roof surface before first contact.
- Messaging around payback time and grid capacity in the opening line.
- Small, highly targeted audience instead of a broad approach.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Precision
Only suitable buildings
Conversations no longer fall through due to insufficient roof surface or rented buildings.
Focus
The decision-maker directly
The role responsible for the building is at the table right away.
Time
No wasted appointments
Sales only invests in promising opportunities.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Precision
Only suitable buildings
Conversations no longer fall through due to insufficient roof surface or rented buildings.
Focus
The decision-maker directly
The role responsible for the building is at the table right away.
Time
No wasted appointments
Sales only invests in promising opportunities.
Why Rooftop Energy chooses Vikingleads
Tight filtering
Only buildings that meet the criteria are approached.
Quality over quantity
A small target group, but with real opportunities.
Targeted messaging
Payback time is front and center right away.
How the collaboration grew
- 01
It started with a strictly defined target group of large commercial roofs.
- 02
The first campaign confirmed that pre-filtering determines quality.
- 03
The criteria were further tightened.
- 04
Outbound was deployed as a targeted channel within a niche.
From cold market to warm interest.
Vikingleads handles targeting, DMU data, outreach and first-stage interest within a strictly defined niche. Rooftop Energy only has conversations about buildings that are genuinely suitable.
Avg. open rate
MQL rate
Want campaign results like Rooftop Energy?
Rooftop Energy achieved 66%% average opens and 3%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your energy-market.
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