About SGI Compliance
SGI Compliance Consultancy is the partner for risk and compliance issues in the field of safety, health and the environment. SGI ensures a safe working environment, protected employees and compliant operations.
www.sgicompliance.nl- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
Compliance only rises to the top of the agenda when an audit, incident or change in legislation occurs. Consultants couldn't spend their time continuously scouring the market for organizations where that moment arrives.
Our approach
We selected organizations with an elevated EHS risk profile and approached the QHSE or management contact.
- Selection based on sector, risk profile and organization size.
- Messaging centered on demonstrability and liability, not on services.
- Strict qualification: only organizations with a current issue moved forward.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
Consultants at work
Advisors spend their time on substantive conversations instead of searching.
Kwaliteit
Strictly filtered
Only organizations with a current compliance issue are handed over.
Continuity
Continuous market coverage
The market is scanned structurally, even during ongoing projects.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
Consultants at work
Advisors spend their time on substantive conversations instead of searching.
Kwaliteit
Strictly filtered
Only organizations with a current compliance issue are handed over.
Continuity
Continuous market coverage
The market is scanned structurally, even during ongoing projects.
Why SGI Compliance chooses Vikingleads
Sharp qualification
Fewer leads with a real issue, rather than more.
The right role
QHSE and management contacts are reached directly.
Continuous coverage
The market is scanned continuously.
How the collaboration grew
- 01
It started with the sectors with the highest risk profile.
- 02
The first campaigns revealed which signals pointed to an issue.
- 03
Qualification was tightened based on those insights.
- 04
Outbound became a permanent part of acquisition.
From cold market to warm interest.
Vikingleads handles targeting, DMU data, outreach and first-stage interest. SGI's consultants speak with organizations where the compliance issue is playing out right now.
Avg. open rate
MQL rate
Want campaign results like SGI Compliance?
SGI Compliance achieved 72%% average opens and 2%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your consultancy-market.
Prefer direct contact? Email us or schedule a call.