Case — Sustainability
Sprinx International
Creating energy by saving energy.
About Sprinx International
Sprinx International was founded in 2009 with the aim of helping companies save energy. Innovation and sustainability are central; Sprinx is the energy efficiency specialist.
www.sprinxinternational.com- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
Energy savings involve multiple roles within an organization: facility, technical and management. Without clear DMU data, the message often ended up with someone without budget responsibility.
Our approach
For each organization we identified the energy and facility contact and focused the campaign on companies with a relevant consumption profile.
- Selection of sectors with high energy consumption.
- Messaging centered on savings and obligations, not on technology.
- Qualification on budget and decision-making authority before handover.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
Budget holders at the table
The conversation starts with the role that decides on investments.
Data
Better market insight
A clear picture of which organizations fall within the profile.
Continuity
Structural inflow
New interest comes in without spending own sales time.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
Budget holders at the table
The conversation starts with the role that decides on investments.
Data
Better market insight
A clear picture of which organizations fall within the profile.
Continuity
Structural inflow
New interest comes in without spending own sales time.
Why Sprinx International chooses Vikingleads
The right DMU
Facility and management are approached in a targeted way.
Relevant interest
Only organizations with a savings issue.
It keeps running
Outbound runs alongside the in-house team.
How the collaboration grew
- 01
It started with energy-intensive sectors.
- 02
The first campaigns showed which role fit best.
- 03
The DMU selection was adjusted accordingly.
- 04
Outbound became a permanent part of the commercial approach.
From cold market to warm interest.
Vikingleads delivers targeting, DMU data, outreach and first-stage interest. Sprinx speaks with organizations where energy savings are on the agenda and the decision-maker is already involved.
Avg. open rate
MQL rate
Want campaign results like Sprinx International?
Sprinx International achieved 55%% average opens and 2,45%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your sustainability-market.
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