About TePe
TePe is a leading manufacturer of oral care products, developed with dental expertise and sold through professional channels.
www.tepe.com/nl- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
The target group consists of dental practices and dental wholesalers, each with its own purchasing structure. The decision-maker differs per practice, which meant a generic approach yielded little.
Our approach
We segmented the market by practice type and mapped the purchasing or practice manager per organisation.
- DMU selection focused on the practice manager instead of generic practice mailboxes.
- Messaging based on patient outcomes and ease of use, not on product specifications.
- Only practices with a concrete purchasing need were handed over as MQLs.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
Directly reaching the practice decision-maker
Sales talks to the role that actually decides on purchasing.
Data
Insight into the practice market
There is sharper insight into which practices fit the profile.
Continuity
Steady inflow of interest
New conversations come in in a structured way instead of by chance.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
Directly reaching the practice decision-maker
Sales talks to the role that actually decides on purchasing.
Data
Insight into the practice market
There is sharper insight into which practices fit the profile.
Continuity
Steady inflow of interest
New conversations come in in a structured way instead of by chance.
Why TePe chooses Vikingleads
They know the market
The selection focuses on practices that fit the ideal profile.
Quality over volume
Only practices with a concrete need get through.
It runs continuously
The inflow is not dependent on available sales time.
How the collaboration grew
- 01
It started with one sharply defined practice segment.
- 02
The first campaigns showed which practice profiles responded most strongly.
- 03
Targeting was expanded to additional dental channels.
- 04
Outbound became a permanent channel alongside existing relationships.
From cold market to warm interest.
Vikingleads delivers targeting, DMU data, outreach and initial interest. This means TePe talks to practices where the purchasing decision-maker is already involved and the need is already there.
Avg. open rate
MQL rate
Want campaign results like TePe?
TePe achieved 66,8%% average opens and 8,7%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your gezondheidszorg-market.
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