Case — Automotive
Veguard
Complete solution for vehicle security
About Veguard
Veguard secures vehicles through tracking systems, car alarms and recovery systems. This way, theft can be prevented in many cases.
www.veguard.nl- Service
- Managed Outreach
- Market
- Netherlands
- Focus
- DMU + Email Outreach + MQL
The challenge
Vehicle security isn't a daily topic for many companies — until something happens. The challenge was to reach fleet managers at the moment the topic does matter, without sales endlessly calling the wrong contact.
Our approach
We selected organizations with a relevant fleet and identified the fleet, operations or management decision-maker at each company.
- Selection based on fleet size and sectors with elevated theft risk.
- Opening focused on risk and continuity, not product features.
- Only companies with a concrete security issue were handed over as MQLs.
- 1Target market
- 2DMU selection
- 3Data enrichment
- 4Messaging strategy
- 5Email outreach
- 6Response analysis
- 7MQL qualification
- 8Direct handover
The campaign in two numbers.
Average open rate
The campaigns consistently reached the right inbox and target audience.
MQL rate
A relevant share of the target audience developed demonstrable commercial interest.
The MQL rate is calculated over the same denominator in all cases: the number of DMU contacts approached within the campaign.
But percentages aren't why you hire Vikingleads.
The goal is not to send as many emails as possible. The goal is to get your sales team into conversations with companies that have genuine interest.
Focus
Straight to the right person
Sales speaks with the fleet manager instead of the switchboard.
Time
No cold calling rounds
Initial interest is already shown before sales gets involved.
Continuity
Consistent lead flow
New interest comes in structurally instead of peaks and troughs.
Before Vikingleads
- Manually searching for prospects
- Inconsistent outreach
- Limited DMU insight
- Cold sales conversations
- Sales time goes into searching
With Vikingleads
- Target market sharply defined
- Right DMU identified
- Continuous outreach
- Interest detected
- MQL delivered directly
- Sales focuses on conversations
The added value
Focus
Straight to the right person
Sales speaks with the fleet manager instead of the switchboard.
Time
No cold calling rounds
Initial interest is already shown before sales gets involved.
Continuity
Consistent lead flow
New interest comes in structurally instead of peaks and troughs.
Why Veguard chooses Vikingleads
The right DMU
The fleet manager is identified in advance.
Relevant interest
Sales doesn't have to work through cold contacts.
It keeps running
Outbound remains active even during busy installation periods.
How the collaboration grew
- 01
It started with fleets in a few high-risk sectors.
- 02
The first campaigns showed which company profiles responded most strongly.
- 03
The target audience was expanded with additional sectors.
- 04
Outbound became a fixed part of the sales approach.
From cold market to warm interest.
Vikingleads handles targeting, DMU data, outreach and initial interest. Veguard's sales team starts the conversation at companies where the security issue is already alive.
Avg. open rate
MQL rate
Want campaign results like Veguard?
Veguard achieved 65,50%% average opens and 10,85%% MQLs through a tailor-made outbound campaign. Discover what Vikingleads can do for your automotive-market.
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