Prospecting • 8 min read

How do you find decision-makers within companies?

From job title to actual influence: a practical approach to DMU mapping.

Start with the problem

First determine which problem you solve and who suffers from it. Only then look for names. Working the other way round produces long lists and low response rates.

Verify before you send

Check the role, organisation and email address. An outdated record doesn't cost money, but it does cost reputation: misaddressed emails end up in spam more often.

Build a distinct angle per role

The same solution means something different to an IT manager than to a CFO. One sequence for the whole DMU always results in a compromise.

Direct verder

DMU-data aanvragen

Laat ons de beslissers vinden

Handmatig geverifieerd per bedrijf, inclusief functie en zakelijk e-mailadres.

Vraag beslissersdata aan

Je vult alleen naam, e-mail en telefoonnummer in. We bellen binnen één werkdag terug.

FAQ

Frequently asked questions

De vragen die we hierover het vaakst krijgen.

We create interest. You do the sales.

Tell us who you want to reach. We build the target audience, the DMU and the campaign — and deliver the MQLs to your sales team.