VikingLeads

MQL • 6 min read

MQL vs SQL: what is the difference?

Where does marketing end and sales begin? And who is responsible for what?

Where the line is drawn

An MQL shows interest. An SQL has been vetted by sales on budget, timing, authority and need. The handover from MQL to SQL is the moment marketing lets go and sales takes over.

Who is responsible for what

Vikingleads delivers MQLs. Your sales team qualifies them further and closes the deal. That separation keeps both sides sharp: us on relevance and volume, you on follow-up and conversion.

Agree on the timeframe within which an MQL is followed up. In practice, follow-up speed has more impact on conversion than the number of leads.

Measure the flow-through

Don't just measure the number of MQLs, but also the percentage that sales accepts as SQL. If that lags behind, the target audience definition is off — not the campaign.

Direct verder

Managed OutreachWij bouwen de doelgroep, draaien de campagne en leveren de MQL's.MQL LeadsAlleen betalen voor prospects met aantoonbare interesse.B2B Data & DMU DataHandmatig geverifieerde bedrijven en beslissers binnen jouw markt.

MQL-leads aanvragen

Laat ons je MQL's leveren

Jouw sales werkt alleen nog met prospects die zelf interesse toonden.

Vraag MQL-leads aan

Je vult alleen naam, e-mail en telefoonnummer in. We bellen binnen één werkdag terug.

FAQ

Frequently asked questions

De vragen die we hierover het vaakst krijgen.

We create interest. You do the sales.

Tell us who you want to reach. We build the target audience, the DMU and the campaign — and deliver the MQLs to your sales team.

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