The cost components
Outbound costs data, infrastructure, copy, sending capacity, monitoring and time for optimisation. Anyone who only looks at data costs structurally underestimates the total.
Internally, the biggest costs are usually invisible: hours spent by salespeople prospecting instead of selling.
From cost price to cost per lead
Work backwards from your gross margin. If you know what a customer is worth and how many qualified leads you need for one customer, the maximum cost per lead follows automatically.
Fixed versus variable
A model with a fixed infrastructure fee plus a price per qualified lead places the risk with the party that has influence over it. At Vikingleads: €299 per month plus a pre-agreed amount per MQL.
Direct verder
Prijsindicatie leadgeneratie
Wat kost dit in jouw markt?
We geven je een concrete maandprijs en prijs per MQL voor jouw doelgroep.
Vraag een prijsindicatie aanJe vult alleen naam, e-mail en telefoonnummer in. We bellen binnen één werkdag terug.