What we define upfront
Every campaign starts with an intake in which we define four things: the ideal customer profile, the relevant DMU roles, the definition of an MQL and the handover method. That document is the foundation of the entire campaign.
The MQL definition is the most important part. It determines what counts, what doesn't count, and what is billed. No discussions afterwards, because everything is agreed in writing beforehand.
From intake to first email
After the intake, the data hunt and infrastructure setup start in parallel. Expect a few weeks before the first campaign goes live: data hunting, verification, domain warm-up and copywriting need that time. Skipping that phase means paying for it twice later.
Your role during the campaign
Limited but important: follow up on MQLs quickly and give feedback on quality. That feedback adjusts the target group and the copy — making each month sharper than the last.
Direct verder
Campagne-intake plannen
Plan je intake
Eén gesprek en we weten wie we benaderen en wat als MQL telt.
Plan mijn intakeJe vult alleen naam, e-mail en telefoonnummer in. We bellen binnen één werkdag terug.