DMU • 7 min read

Custom DMU data: from company list to decision-maker

How we map the right roles per organization and which fields we collect.

From company list to decision-makers

A list of companies is the starting point, not the end product. Only once it's clear per company who feels the problem, who manages the budget, and who signs off formally, do you have a usable dataset.

We deliver an average of three to five DMU contacts per organization: the problem owner, the economic buyer, the user, and where relevant an influencer or gatekeeper.

What fields we collect

For each contact we record: name, job title, role in the DMU, verified business email address, and the context that makes the email relevant. Per company: sector, size, location, and the trigger explaining why this company is relevant right now.

These context fields aren't decoration. They determine the first line of the email — and therefore whether the rest gets read.

Quality over quantity

Our datasets score 85 to 92 percent on quality: the percentage of records confirmed correct after verification on job title, reachability, and target-audience fit. A record that doesn't check out gets removed — even if that lowers the volume.

Direct verder

DMU-data aanvragen

DMU-data op maat

Vertel ons je doelgroep, dan bouwen wij de dataset.

Request DMU data

Je vult alleen naam, e-mail en telefoonnummer in. We bellen binnen één werkdag terug.

FAQ

Frequently asked questions

De vragen die we hierover het vaakst krijgen.

We create interest. You do the sales.

Tell us who you want to reach. We build the target audience, the DMU and the campaign — and deliver the MQLs to your sales team.