VikingLeads

MQL • 6 min read

From reply to MQL: qualification and handover

What happens between a positive reply and an MQL in your CRM — and why speed determines everything.

What happens after a positive reply

A positive reply isn't an MQL yet. We check every reply against the criteria agreed in advance: does the company fit the target audience, is the respondent a relevant DMU role, and is the interest concrete?

Only when all three conditions are met does the lead count. Everything outside that we report, but don't invoice.

The handover

An MQL is handed over with the full context: company details, DMU role, the exchanged correspondence, and the agreed next step. Your sales team doesn't need to reconstruct anything.

Speed determines conversion

Interest evaporates quickly. That's why we agree on a follow-up timeframe in advance — in practice this means contact within 24 to 48 hours. Wait a week and you're calling a cooled-off lead.

Direct verder

Managed OutreachWij bouwen de doelgroep, draaien de campagne en leveren de MQL's.MQL LeadsAlleen betalen voor prospects met aantoonbare interesse.B2B Data & DMU DataHandmatig geverifieerde bedrijven en beslissers binnen jouw markt.

MQL-leads aanvragen

Gekwalificeerde overdracht

Elke MQL komt binnen met de volledige conversatie en context.

Vraag MQL-leads aan

Je vult alleen naam, e-mail en telefoonnummer in. We bellen binnen één werkdag terug.

FAQ

Frequently asked questions

De vragen die we hierover het vaakst krijgen.

We create interest. You do the sales.

Tell us who you want to reach. We build the target audience, the DMU and the campaign — and deliver the MQLs to your sales team.

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