VikingLeads

DMU • 6 min read

What is a DMU?

The Decision Making Unit dissected: roles, influence and who to approach first.

The Decision Making Unit

The DMU is the group of people who jointly make a purchasing decision. In B2B this is rarely one person: there is a problem owner, an economic buyer, a user and often a technical or legal gatekeeper.

Recognising roles

Job titles say little about influence. An operations manager may steer the decision while the director formally signs off. So map roles, not just titles.

Who to approach first

Start with the person who experiences the problem daily, and make sure your message still holds up when that person forwards it internally to the budget holder.

Direct verder

Managed OutreachWij bouwen de doelgroep, draaien de campagne en leveren de MQL's.MQL LeadsAlleen betalen voor prospects met aantoonbare interesse.B2B Data & DMU DataHandmatig geverifieerde bedrijven en beslissers binnen jouw markt.

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De hele DMU in kaart

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FAQ

Frequently asked questions

De vragen die we hierover het vaakst krijgen.

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