What good campaigns score
Well-targeted outbound based on manually built data achieves open rates of 55 to 75 percent. With purchased generic lists, you usually land well below that — not because of the copy, but because of the data.
More important: the MQL rate, the percentage of contacted prospects that converts into a qualified lead. On our campaigns this typically ranges between 1.5 and 4 percent, depending on sector and proposition.
Why quality beats volume
Ten thousand emails with a 0.2 percent MQL rate deliver less than a thousand emails with 3 percent — and they also damage your domain reputation. Small, sharply defined target groups win consistently.
Read our case figures
On our cases page we publish the open rate and MQL rate per campaign. These are not projections but measured results from hundreds of campaigns across eighteen sectors.
Direct verder
Benchmark voor mijn sector
Wat is realistisch in jouw sector?
We delen de benchmarks uit vergelijkbare campagnes en een verwachting voor jouw doelgroep.
Vraag mijn sectorbenchmark opJe vult alleen naam, e-mail en telefoonnummer in. We bellen binnen één werkdag terug.