VikingLeads

Outbound Sales • 9 min read

How do you build an outbound sales campaign?

From ICP to sequence to follow-up, in eight concrete steps.

Eight steps

1. Define the ideal customer profile. 2. Build the company list. 3. Map the DMU. 4. Gather and verify contact data. 5. Write one angle per role. 6. Set up the sequence and infrastructure. 7. Monitor responses daily. 8. Qualify and hand over.

One variable at a time

If you want to learn what works, change one thing per period: the audience, the opener or the number of touchpoints. Changing everything at once yields no usable conclusion.

Handover is part of the campaign

A campaign doesn't end with a positive response. Without a fast, structured handover to sales, the interest evaporates.

Direct verder

Managed OutreachWij bouwen de doelgroep, draaien de campagne en leveren de MQL's.MQL LeadsAlleen betalen voor prospects met aantoonbare interesse.B2B Data & DMU DataHandmatig geverifieerde bedrijven en beslissers binnen jouw markt.

Outbound campagne

Laat ons de campagne bouwen

Van doelgroepdefinitie tot sequentie en opvolging.

Laat mijn campagne bouwen

Je vult alleen naam, e-mail en telefoonnummer in. We bellen binnen één werkdag terug.

FAQ

Frequently asked questions

De vragen die we hierover het vaakst krijgen.

We create interest. You do the sales.

Tell us who you want to reach. We build the target audience, the DMU and the campaign — and deliver the MQLs to your sales team.

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