What determines the price
Target market, sector, audience size, DMU depth, campaign complexity and country. An MQL in a niche with two hundred relevant companies costs more than an MQL in a broad market.
Work backwards from value
Determine the gross margin per customer and the conversion from lead to customer. From that follows what an MQL is worth to you and what you're willing to pay at most.
Pay attention to the definition
Never compare providers on price alone. If one calls an open a lead and the other a concrete expression of interest, you're comparing two different products.
Direct verder
Price per MQL
Wat mag een MQL jou kosten?
We rekenen je prijs per MQL door op basis van je doelgroep en ordewaarde.
Vraag mijn prijs per MQL opJe vult alleen naam, e-mail en telefoonnummer in. We bellen binnen één werkdag terug.