Lead generation • Manufacturing

Lead generation for manufacturing companies

At manufacturing companies the DMU is spread across engineering, procurement and management. We bring these roles together in one campaign with a fitting angle per role.

Typical DMU

  • Plant Manager
  • Technical Director
  • Procurement Manager
  • Director

What we often hear

  • Investment decisions have a long lead time
  • Decision-makers aren't sitting behind a screen
  • Existing supplier relationships are persistent

Our approach

  • Targeting by production process, machinery fleet and size
  • Downtime, efficiency and quality as concrete openers
  • Technical credibility in the first email

Indicative target market

5.680

companies

Indicative DMU

8.240

relevant contacts

Demo data

Approach

This is how we build a campaign in manufacturing

Defining the target audience, mapping the DMU, verifying contact data, writing sequences, monitoring replies and handing off the MQL directly to your sales team.

FAQ

Questions about lead generation in manufacturing

We create interest. You do the sales.

Tell us who you want to reach. We build the target audience, the DMU and the campaign — and deliver the MQLs to your sales team.